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LedStore's range is based on LED luminaires that we have designed and manufactured ourselves, partially or entirely, in factories of our choice. These products are marked with our own Designed in Finland label.

For all other products that we take under the LedStore.fi brand, we only choose products with the highest quality components, i.e. the technical characteristics of the products are not compromised. We are constantly striving to improve the features of our LED luminaires, and we are able to maintain long warranty periods.

It all started with a love of building

I have built and still build houses as a hobby, so in 2007, when I was planning a house, the idea came to me. I couldn't stand the heat generated by halogens, the protective covers that had to be installed and the downdraft they required. For the house under construction it was decided to make LED lighting as a solution to this problem. But where to get the products? As there were no dimmable, thin (less than 60mm) and efficient LED luminaires on the market, they had to be developed in-house.

So the development work started from a need for myself and since then I have developed and produced products for Finnish builders. All development work is done from a builder's and layman's point of view. Let the engineers figure out how to implement the idea technically. A luminaire that met my requirements for quality and functionality came to my hopping point after rotating 8 different factory designs. Since then, these spotlights have been in use since that day without fail.

LedStore steps

Installing the Led luminaires was easy (no fire safety requirements) and since there were no similar products available in Finland and Europe, I thought other builders would need them too. So let's set up an online shop! The online shop was launched in 2010 under the name of another company and incorporated as a separate company in 2011.

I quickly realised that people also needed help with design, so I started offering lighting design to speed up the transaction.

Since then, I have designed hundreds of private homes with our lighting. in 2014, we decided to put a nominal price on the design, credited for purchases and a couple of photos. Since then, we've found that lighting design makes for happier customers and the luminaires serve their intended purpose properly, and we became the first in Finland to make the design free of charge, while still maintaining a high level of quality.

Of course, it wasn't more than a year later that we noticed the service was being abused and returned the lighting design service at a nominal price. Since then, we have also hired an Interior Architect (SIO) to help us with the design and to provide interior design solutions.

I worked alone for the first 3 years and in 2013 I took on my first assistant, who was then replaced by Liisa in early 2015. Liisa has a long experience in lighting and design and Facebook. So in 2015 we finally got a Facebook and Instagram page and content there. We have also increased our e-commerce expertise and communication skills. Today, in 2020, there are four of us at LedStore to help you with your ordering, design and product needs. We also have a dedicated e-commerce specialist, a graphic designer and a finance person.

Some of the first things we have done in Finland

Janne's theses

1. Life should be more luxurious

Dimness, energy efficiency and durability in our luminaires are important features for us. Most of our range is fully dimmable and our 5-7 year guarantee (depending on the luminaire) is a testament to our durability. Dimming creates a much-needed ambience and increases comfort of use. A large number of our products are also suitable for damp locations thanks to their IP44 rating, creating modern, dimmable and romantic lighting for your bathroom.

2. Nature should be green

Nature is the cradle of wellbeing and we want it to remain its own wonderful self. There's nothing like the feeling of a sunset over a green forest and clear water. LedStore preserves nature's values by selling only energy-efficient and environmentally friendly lighting. We only sell LED lighting, as it has a lower life cycle impact on nature than other lighting technologies. We directly reuse without factory processing more than 90% of the packaging material and the aluminium we use is 90% recycled!

3. No need to compromise on anything

We never compromise. We don't compromise on quality, safety, finish or price. Our luminaires are carefully tested and cannot be found on the TUKES list of dangerous LED luminaires by searching for "Led" on the TUKES website. In other words, there is no risk of electric shock or fire. Our guarantee covers a minimum of three years and up to five years. Our prices are affordable and you don't have to compromise (and you can't, unless you're prepared to start every coffee table conversation by praising LedStore and posting great photos of your interior illuminated by LedStore luminaires).

4. Luxury does not always cost a fortune

Luxury is not only for millionaires. There is luxury that doesn't cost a fortune and pays for itself. It sounds unbelievable, but that's what our clients have told us. In fact, the electricity company was the bill payer. Lighting is no small part of your home's electricity consumption, so the drop is really felt in the bill. The average payback period (compared to halogen) is less than four years, based on four hours of daily use.

Modern temperature control by time of day and infinitely variable dimming and temperature control means that the light responds and supports the natural rhythm of the human body.